New DOT Tourism Slogan and Logo: It's More Fun in the Philippines

The Department of Tourism, spearheaded by Secretary Ramon "Mon" Jimenez, has just launched today the new campaign line to boost the tourism industry in the country. As a great start for 2012, the campaign aims to get tens of millions of tourists by 2016. Developed by BBDO Guerrero, the slogan is It's More Fun In The Philippines.

The campaign aims to answer the question "Why Philippines?" or "Bakit Pilipinas"?

Secretary Jimenez has been sending hints the past few days through his twitter account @MonJQuotes:

The new tourism line is grounded on basic, truthful communication between two persons


The new tourism line is a campaign for people who haven't seen the #Philippines.


The new tourism line allows the Filipinos to take the line and own it to themselves

The new tourism line is not a manufactured line; it's drawn from the way Filipinos have touched the lives of tourists.

And we totally agree! And yes, one of the things they want to showcase is: COMMUTING. MORE FUN IN THE PHILIPPINES

Check out the It's More Fun In the Philippines website.
What do you think of the new slogan? Let us know through the comments.

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