Updates in the DOT Presscon:)
Why do you want to come to the Philippines and Why should I go to the Philippines? This is probably a common question that you may hear from a foreigner when you invite them to visit the country. Philippine Department of tourism in partnership with BBDO Guerrero have come up with the new tourism slogan – It’s more fun in the Philippines. Tourism Secretary Ramon Jimenez Jr. said during the event that they “want the world not to watch but to participate” in the new campaign.
It’s More Fun in the Philippines Campaign Logo
More like “More than the Usual” Campaign by the former Secretary Dick Gordon, “It’s more fun in the Philippines” campaign is equally enticing for me. Do you wonder why? Its the same advertising team who conceptualized the tagline - BDO Guererro Philippines.
Boracay is just another ordinary island if you remove Filipinos in Boracay! Why because Filipinos are the ones making Boracay Fun and enjoyable. This is the idea of the new campaign, to encourage everyone to be proud and help promote the country coz It’s the Filipino people that will make all the difference.
New Philippine Tourism Tagline
The new Tourism Secretary Ramon Jimenez said that the new promotional slogan is Probably the most unusual campaign in Philippine Tourism History.
In the new video and photo promotional materials, it shows how fun it is to be in the Philippines. Showing statements like Commuting More fun in the Philippines, Getting upstairs is more fun the Philippines and Status updates are more fun in the Philippines.
Checkout their new DOT campaign website http://itsmorefuninthephilippines.com/
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